Apeal have launched a new new Steel for Packaging site (www.steelforpackaging.org) that aims to help brands, retailers, designers and can makers to make the best packaging choice for their product which also meets consumer demand and environmental requirements.

“As global debate focuses on issues of microplastics and waste, a material such as steel that is fully and endlessly recyclable with no loss of quality, is well-positioned to help brands achieve their sustainability objectives,” said Alexis Van Maercke, secretary general of APEAL.

“Choosing products packaged in steel is an environmentally positive choice and the new website will help to better communicate this.”